Winter Olympics
Branding
Concept 1
Barcelona - city of rich culture, stunning architecture, vibrant street life, and deep history. For thee first concept, I used the aesthetics of city buildings and the common use of mosaics. This inspired me to create icons symbolizing winter sports, filled in with colorful mosaic shapes.
Concept 2
In the second concept I decided to represent the city by showcasing the culture of Spain and their famous national Flamenco dance. I created an illustration of a dancer with flames of fire to highlight the energetic and passionate nature of Spain.
Concept 3
My last concept is inspired by the beautiful and extraordinary architecture style. Antoni Gaudí was a Spanish architect known for his highly imaginative, organic style inspired by nature, religion, and flowing forms. His work often features colorful mosaics, curved lines, intricate details, and structures that seem almost alive. In this logo I represented this “flow” style of buildings and the sea waves.
The goal of this project was to create a brand for the future Olympics Host Bid City. I designed three different concepts for Winter Olympics 2038 that would take place in Barcelona, Spain.
