Vibe Cafe & Bar

Restaurant Rebrand

Purple gradient background with the words "vibe" in large cream-colored letters and "cafe & bar" in smaller cream-colored letters curved around the right side of "vibe".
A logo for Vibe Cafe & Bar with purple text, a coffee mug with a 'V' on it, and sparkles, on a light purple background.
A color palette chart featuring eight different color swatches with their respective color codes, names, and hex values, arranged in a grid. To the right of the palette, there are example texts demonstrating font styles for headline, subhead, and body text.
Close-up of a restaurant menu featuring breakfast, gourmet sandwiches and burgers, starers, tea bar, wine selection, and fresh salads, with photos of food and drinks.
my work

I picked the rounded and fun, yet elegant
typefaces to translate the chill and relaxed atmosphere and the fun vibe of the restaurant.

Print materials for Vibe Cafe & Bar, including a letter, two folded menus or flyers, and two business cards, all featuring the Vibe logo and branding in purple, cream, and beige colors.
A flyer with the word 'Vibe' at the top, advertising a discount on dine-in or takeout orders at a café or bar, with purple and pink gradient background and tropical plant images.

Rebrand for Vibe Cafe & Bar located in Charlotte, NC. This is a small place in Charlotte's Dilworth neighborhood. It used to be a morning coffee shop but after their rebrand the goal was to attract the younger audience and make this place more modern, chill and ideal for both morning and evening gatherings.

Logo for Vibe Cafe & Bar featuring the word 'Vibe' in purple, with a stylized purple coffee cup with steam and sparkles.

For the Primary logo I decided to go with type only but manipulate it in a certain way to make it look more interesting and attractive. The Secondary logo is a cup of coffee with little stars on top that represents the chill and fun atmosphere. I added the letter “V” to the cup from the Primary logo to connect them together.

The primary colors are fun, vibrant, and modern that will help the brand to stand out from competitors and become memorable.